Home Music New Artist Highlight: Boston Artist ADVIKA Provides a Shot of EDM to Her Spectacular Jazzy Pop/Jazz Fusion Type [Lyric Video]

New Artist Highlight: Boston Artist ADVIKA Provides a Shot of EDM to Her Spectacular Jazzy Pop/Jazz Fusion Type [Lyric Video]

New Artist Highlight: Boston Artist ADVIKA Provides a Shot of EDM to Her Spectacular Jazzy Pop/Jazz Fusion Type [Lyric Video]


At solely 20 years of age, the singer, songwriter and award-winning jazz musician referred to as ADVIKA has already made a big identify for herself with a powerful physique of labor that belies her age. She started releasing jazz-infused pop folks songs in 2020 as she entered the distinguished Berklee School of Music’s Digital Manufacturing and Design program, however her accolades as a vocalist, multi-instrumentalist and Carnatic singer started nicely earlier than her college-level research. She received the the YoungArts award in jazz vocals and songwriting and carried out on the Newport Jazz Competition in 2018, the place she received the Berklee Newport Jazz Competition Scholarship. She’s additionally a benefit scholar at Berklee. Think about not solely being recruited however paid to go to top-of-the-line music colleges on the planet.

One take heed to ADVIKA’s work and it turns into abundantly clear that there have been no errors at Berklee admissions. The factor that stands out essentially the most must be her pitch excellent voice, even in her earlier work. Pitch excellent doesn’t even actually describe ADVIKA’s vocals: describe there’s pitch excellent, after which there’s completely flawless. Not a waver or a waffle in tone, but filled with emotion and poignancy, ADVIKA was destined to go far it doesn’t matter what stage he education reached.

It’s doable that ADVIKA is so effortlessly capable of attain these tones with such readability attributable to her Carnatic coaching: a type of Southern Indian classical music which is distinct from extra northern/Islamic fused music, Carnatic vocals give attention to a fancy tonal system that have to be clear and pitch-focused attributable to what number of distinct notes there are within the scale. As a lover of jazz and its personal advanced vocal and tonal requirements, this can be how ADVIKA selected to pay homage to each east an west as she started to carve out her model. It actually means she doesn’t sound like anybody else within the pop world.

When it comes to her songwriting and composition, ADVIKA’s first releases are jazz and pop folk-based with only a trace of ambient digital construction and her additionally practically excellent viola work, her most up-to-date singles, “Come Again to Earth” and “Put Your Coronary heart Away,” see the gifted artist actually flexing her digital manufacturing muscle groups. With what appears like a tabla drum loop backing the observe in a nod to her South Indian heritage, ADVIKA pulls numerous instrumentals in with increasingly more digital programming because the observe goes on, writing the observe like a classical composition as is comes collectively. This entire tune is supposed to help her goosebump-inducing vocals, that are additionally multi-layered to create a fancy concord. The impact is chilling and emotive earlier than you even start to acknowledge the depth of the lyrics.

The lyrics describe the deep anguish of gradual separation in a relationship that when held a promise, watching them slowly detach themselves from one another. One holds onto the promise and hopes that the opposite comes again. And once they do determine to return again, it’s too late. There’s nothing left anymore. The strongest bonds may be ephemeral if not cared for and nurtured. The tune’s power builds all through, going from a mournful name to a realization of the top. -ADVIKA

Simply launched a few weeks in the past, ADVIKA’s “Put Your Coronary heart Away” additionally exhibits her promise as an EDM/pop fusion artist. Setting her jazzy vocals to a disco home tune she additionally created herself, it appears even with all of the reward she’s gained in jazz and classical disciplines up to now doesn’t imply she plans to remain there. With a lot uncooked expertise and an already spectacular discography, the sky is really the restrict for ADVIKA, and it will likely be as much as her whether or not she needs to “Come Again to Earth” for us mere mortals.

“Come Again to Earth” and ADVIKA’s different beautiful works may be streamed on her Spotify web page. It’s a superb one to bookmark for future as nicely, as that is clearly only the start for this multi-talented artist.



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