Home Entertainment Victoria’s Secret Singer Jax Talks Barbie and TikTok Stardom

Victoria’s Secret Singer Jax Talks Barbie and TikTok Stardom

Victoria’s Secret Singer Jax Talks Barbie and TikTok Stardom


Jax has some recommendation for anybody trying to make it on TikTok. “Don’t maintain again,” she tells POPSUGAR. “Actually, don’t maintain again.”

It is a lesson that took her a minute to study. “I spent my entire life as a songwriter with adverse {dollars} in my checking account, questioning why individuals do not care,” she says. “And it is as a result of I held again in each approach. I listened to each whisper in my ear about what I ought to and should not be doing, what’s cool and what’s not cool, as an alternative of simply naturally doing what felt proper. The primary time issues began working for me was after I simply stopped caring and I did not maintain again, and I simply unapologetically posted my music.”

Since then, Jax has clearly taken her personal recommendation and run with it. Following the success of her 2022 hit “Victoria’s Secret,” the star’s profession has been on a fast upswing. She’s made a reputation for herself by making what’s primarily protest pop, taking up the whole lot from poisonous relationships to magnificence requirements in her infectious singles, and it is endeared her to an enormous group of followers.

She did not precisely got down to make protest music, although. “My intention as a songwriter is rarely a lot to be an activist as a lot as it’s to simply inform truths about what I’ve gone by way of,” she says. “After which, after I go away the studio, cross my fingers and hope that individuals can relate.”

It definitely appears to be working. She’s presently on tour with Huge Time Rush and is engaged on new music, together with a collaboration with Easy Plan — although within the midst of all of it, she’s discovered a while to loosen up and have enjoyable. In July, she partnered with Malibu and launched a canopy of “Escape (The Piña Colada Tune)” full with an infectiously summery music video. The mission was “just about the primary and solely time I received to hang around and do a pool get together this summer time,” she says, describing it as a “trip day proper earlier than I went on tour.” Nonetheless, the enjoyable hasn’t stopped fully. “Everybody on this tour bus has been ingesting Malibu the complete tour,” she laughs.

Jax additionally managed to carve out the time to see “Barbie” this summer time, and he or she seen lots of parallels between the movie and “Victoria’s Secret.” “I felt prefer it was paralleling ‘Victoria’s Secret’ in so some ways,” she says. “I used to be questioning after they have been gonna handle ideas like cellulite with ‘Barbie,’ as a result of that broken lots of children. I feel rising up, we idolized Barbie’s physique. Now, [in the “Barbie” movie], it is became — hey, you possibly can’t have a completely patriarchal society, and you’ll’t have a society actually run by anybody gender in any respect, ‘trigger it will not work both approach. That was one of many coolest metaphors I’ve seen in a film in a very long time.”

It is laborious to not discover similarities between “Barbie” and Jax’s music, which additionally asks audiences to query restrictive social norms by sharing optimistic messages in enjoyable packages. And like “Barbie,” Jax has additionally been accused of being virulently anti-man. “I’ve feedback on the web which can be like, ‘Do not blame males for issues,’ and ‘She hates males,'” she says. In the meantime, Jax notes, she’s engaged to a person she loves and trusts deeply. “It is all concerning the man you will have in your life,” she says, emphasizing that it’s vital to have a “companion that is gonna help the stuff you do and carry you up and make you are feeling particular in your work, your life, and in your physique.”

Just like the effectiveness of merely being herself on-line, Jax wasn’t at all times conscious of how vital it’s to remain true to herself in relationships. “I undoubtedly discovered to not change who I’m for not solely any man, however anybody ever,” she says. “And I discovered to not bend on points that I really feel captivated with. A whole lot of instances I did that simply to get a man to love me, and I blew it.”

“I undoubtedly discovered to not change who I’m for not solely any man, however anybody, ever.”

Now, the 27-year-old singer desires to encourage her followers to remain true to themselves as properly. Jax has a loyal following on TikTok, and although at first she felt pressured to copy the viral success of “Victoria’s Secret,” she’s since leaned into the connection-based side of the app. “I’ve sort of simply constructed a group of family and friends on the app, and I see it as essentially the most unbelievable solution to check out new music and get a spotlight group of thousands and thousands of youngsters to simply inform me whether or not or not they like my songs and if I ought to put them out or not,” she says.

Jax has been capable of meet a few of her followers at completely different tour stops and has even taken the time to collaborate with them on songs and movies in individual, a course of that is usually given her a “spark that I wanted creatively” in the course of the tiring touring course of.

Her digital success has additionally allowed her to assist different individuals inform their tales. “Now I simply sort of get to have enjoyable and have different individuals’s very distinctive tales on the app, particularly younger children. I’ve sort of taken on the function of honorary babysitter for all the children that wish to leap on TikTok and write songs with me and inform their tales,” she says. “It has been so much much less about views and numbers. It is extra about how particular the app is for music and for telling tales that have not been heard but.”

In a panorama that usually affords musicians bleak outcomes and few potentialities, Jax says, TikTok may also provide uncommon rays of sunshine. “I really feel prefer it’s saved extra lives than individuals notice,” she provides, “particularly for songwriters and creatives which have been hustling for no cash and lengthy hours their complete life . . . I feel the frequent consensus, no less than amongst the songwriting group, is that this app actually modified everyone’s life for the higher.”

It is definitely modified Jax’s life, elevating her from a struggling musician making an attempt to make it in Los Angeles to the place she is in the present day — and all as a result of she determined to cease holding again and letting others dictate the way in which she takes up house on the planet.

After all, TikTok accommodates its justifiable share of toxicity as properly, however Jax additionally desires to remind followers that it is doable to curate their very own TikTok feeds, similar to it is doable to curate one’s personal self-image and perspective. “The web as an entire is at all times feeding you unrealistic expectations of what individuals’s pores seem like and what their our bodies seem like,” she says. “Face-tuned filters, Photoshop, you title it. However with TikTok particularly, you possibly can practice your algorithm.” And ever since “Victoria’s Secret,” she says, her feed has been filled with physique positivity, and not using a filter in sight.

POPSUGAR and Malibu encourage accountable ingesting and just for shoppers 21 years of age and older.



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